Dell Skips Tech Talk For a More-Personal Link(WSJ)

Dellが広告で“技術”を訴えなくなったという話。何ができるかで勝負。

Several makers of personal computers aren't talking tech anymore.

Today, Dell, the world's largest computer company, will launch an advertising campaign that doesn't focus on its computers' amount of memory or processor speeds.

時代ですね