Survey of the Blogosphere Finds 12 Million Voices(NYTimes)

The report also said that 8 percent of Internet users, or about 12 million American adults, keep a blog, and that 39 percent of Internet users, or about 57 million American adults, read blogs.

Among the report’s findings was that while many well-known blogs are political in nature, 37 percent of bloggers use them as personal journals. Among other popular topics were politics and government (11 percent), entertainment (7 percent), sports (6 percent) and general news and current events (5 percent). Only 34 percent of bloggers considered blogging a form of journalism, and most were heavy Internet users.

政治好きがよく出ている

Mr. Anderson, the author of the book “The Long Tail: Why the Future of Business Is Selling Less of More” (Hyperion), said that the Pew report shows how the blogosphere is unlike traditional media. “It’s narrow, niche subjects,” he said. “It’s a granularity of media that we in the commercial media could not scale down to. Niche media is ‘me’ media, and the blogosphere is the ultimate manifestation of that.”

専門雑誌の生きる道は？