Intel Scales Back Push Into the Living Room

家庭は難しい。産業ぽいIntelとMicrosoftじゃあ，Appleに分が悪い。

The effort, called Viiv, was announced with fanfare at the 2006 Consumer Electronics Show, along with partnerships with content and hardware companies. At a briefing in San Francisco to discuss plans for this year's show, Intel said it will drop the idea of promoting the Viiv brand on Internet video programming and living-room devices that connect to TV sets.

Instead, Intel will use a modified version of the brand on entertainment-oriented personal computers that use its dual-processor chips. They will be labeled Intel Core 2 with Viiv technology, said Jeffrey McCrea, a vice president in Intel's digital-home group.